DHL secures £100m contract with Panasonic

DHL Supply Chain has scored a £100m contract with the British technology company, Panasonic. The global courier and supply chain company will be responsible for the management of all warehousing and transport activities.

"This is a significant solution that has been constructed in a very short timescale. Throughout, we have taken a truly collaborative approach to the project, working in partnership with Panasonic and adding value by exploiting our flexibility, global reach and focus on commercial innovation", said Paul Richardson, Managing Director of Specialist Services at DHL Supply Chain.

Increased transparency and new technology for Panasonic

Two of Panasonic's key goals are higher levels and decreased costs. Beyond that, the UK-based technology giant also aims at improving its service quality with the help of DHL. In order to optimise levels of transparency among Panasonic's transport networks, the current facilities will be turned into a technology campus. This will feature a plug and play IT solution as well as a Transport Control Tower.

"As our business evolves, it was necessary to bring in an innovative logistics specialist who understands the emerging needs of the technology sector. Our business needs the flexibility to adapt to the demands of current and new markets, addressing rapid product life cycles whilst consistently improving on our customer's experiences", explained Nigel Cowmeadow, Chief Supply Chain Officer at Panasonic Europe.

What's in it for DHL?

By utilising its global reach and industry knowledge to help with the optimisation of Panasonic's logistics operations, DHL hopes to replicate and expand its activities across all of Panasonic's European supply chain businesses.

Source: DHL