UK online retailers to start Christmas early: survey shows advance in promotions to boost international sales

It has been reported that UK SME online retailers have begun their Christmas promotions this week - a week earlier than last year research from Royal Mail has revealed.

From the 300 SMEs that were studied, 57% surveyed said it planned to use price promotion to secure sales this Christmas. Free delivery and free returns are other promotions tactics companies are set to use.

64% of businesses are expecting its international orders to increase this year. Last year's run up to Christmas saw 51% of retailers expecting international sales growth. This year USA is anticipated to act as the largest international market, with France at close second place.

Royal Mail's Director of Royal Mail Parcels, Nick Landon, has said: "Royal Mail's study of UK SME online retailers shows competition for customers will start earlier this year, with price promotions the key tactic for online retailers as well as offering free delivery and returns to their shoppers."

Landon added: "Royal Mail has also been preparing for the busy festive period and is opening a dedicated network of parcel sort centres to handle the additional volume we experience every Christmas."