Getting parcels and freight from A to B is not necessarily the type of business you might associate with classical music and culture, but DHL have defied such expectations by once again announcing their sponsorship of classical music festival Beethoven Fest. The festival takes place in Bonn, where Deutsche Post DHL is headquarted, and runs from the beginning of September to beginning of October.
As well as the ticket-only larger concerts that make up the bulk of the festival programme, DHL is also supporting a free fringe programme to be held in its Post Tower Lounge.
Christof Ehrhart, Head of Corporate Communications and Corporate Responsibility, commented of DHL's continued support of the festival, whose theme this year is 'metamorphses': "In our ever more complex world, we concentrate on continuity while continuously undergoing a process of 'metamorphosis' created by innovations. Both of these elements are reflected in our support of the Beethovenfest: in our continuity as a main sponsor and in the innovative side program in the Post Tower Lounge. The Beethovenfest is a cultural highlight on the calendar of events in Bonn and is well known far beyond the local region. We are proud to be a part of this festival."
No comments:
Post a Comment