DPD have announced
they are to launch a newly introduced “early warning” system, consisting of an
e-mail and text notification service for its deliveries with online fashion
retailer ASOS.
The new
service will give customers notification of when their parcel is anticipated to
arrive the night before of the expected delivery date. This comes as an
expansion on the Follow My Parcel initiative that was introduced previously,
which enabled customers to track their parcels in real time, before delivery occurring
within a 15 minute time slot.
The new “early
warnings” method will allow customers to be aware of when their shipment is
likely to be delivered up to 12 hours beforehand.
The notification, which is to be sent to the customer the evening before, will provide them with five delivery options, some of
these being delivery to a safe place, being able to collect the shipment from
the nearest depot and giving the option of upgrading the service for delivery
before a certain time, or even delivery on a Saturday morning. Further options
for the customer will also include offering delivery to a neighbour or
rearranging the delivery day for a more convenient date.
Having been
founded in 2000, ASOS has become one of the UK’s biggest fashion retailers,
being based solely online. With a reported 29.5million people visiting the
website on a monthly basis, with a range of around 65,000 products to choose
from, ASOS has seen growth in their sales by £769.4 million last year, this
being an increase of 39%.
Matt Rogers,
Director of Delivery Solutions at ASOS, has spoken of the impact the new system
will have on the customer experience in shopping with them: “For us, making
sure customers receive their goods promptly and safely is every bit as
important as being able to find what they want on the site in the first place.”
Rogers further says that the ability for customers to change their delivery
preferences “is a fantastic advantage too.”
Further to
this, DPD’s UK Chief Executive, Dwain McDonald, has expressed the importance of
an effective delivery service to their business: “Online fashion retailing is a
fast moving business and our aim is to provide a home delivery service that
exceeds people’s expectations and helps turn shoppers into repeat purchasers
and loyal customers.”
