DHL has entrusted Razorfish with the development of a new digital marketing strategy.
The digital agency is going to join other advertising and media agencies already working for the international courier company in an effort to increase online brand exposure.
“Media landscapes are undergoing radical change and the increasing use of digital channels offers an enormous potential for the DHL brand and the logistics businesses as a whole,” said Wolfgang Giehl, Senior Vice President of Corporate Brand Marketing at Deutsche Post DHL.
According to Giehl, a second focus will lie on the connection of classic communication channels with the digital world in order to help DHL expand its worldwide business activities.
Image & Source: dp-dhl.com