In a move to encourage more direct engagement with customers, international courier DPD launched new Facebook and Twitter pages for its German branch earlier this month. As well as using the sites as promotional platforms, DPD will also offer customer services via both sites, and have gathered over 1000 Facebook "likes" and 49 Twitter followers so far.
Boris Winkelmann, COO of DPD GeoPost (Deutschland) explained, "As part of our B2C strategy we are increasingly aiming at direct communication with consignees and putting them in charge of the delivery of their parcels. With our presence on Facebook and Twitter we are highlighting our efforts to integrate parcel shipping as simply as possible in the everyday lives of consignees." Frank Rickert, Social Media Coordinator at DPD, added, "As a dialogue instrument Facebook offers tremendous potential, which DPD as a service-oriented company intends to use to the full."
The rise of e-commerce has meant that commercial shipping to private consignees is of increasing importance to DPD, a trend which reflects the door-to-door courier sector as a whole. Business-to-consumer (B2C) activity necessitates greater flexibility than the B2B model and social media is one way in which DPD, along with many other courier companies, are responding to this need.
In May, we pointed out the increasing importance of social media to the major global carriers and this trend is showing no signs of letting up. Would you use Facebook or Twitter to book or track your delivery services?
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