Parcel carrier TNT has said it it to launch a key marketing push throughout Europe to entice small business customers to expand their sales on an international scale. TNT is to offer a 20% discount to new customers if they export shipments of up to 250kg to any of nine key European countries. These countries include UK, France, Luxembourg, Belgium, the Netherlands, Germany, Austria, Switzerland and Italy.
The offer is due to run for three months with day-definite delivery services by air and road qualifying for the discount. Existing customers of TNT will also benefit from the reduced prices. TNT has said 70% of its goods are exported within Europe are sent to countries within its "Blue Banana" zone, named after an expression which is regularly used to describe the densest business region in Europe stretching from England to Italy.
Managing Director for TNT International Europe, Ian Clough, has said: "TNT's initiative will encourage European SMEs to look beyond their domestic markets. Exporting to Europe, and particularly to the "Blue Banana" countries, has become one step easier with TNT.