Alternative delivery options could be "tipping point" for UK e-commerce during the Christmas period

In a survey conducted by parcel delivery specialist company GFS, it has been reported that UK shoppers are using a range of alternative means as to how they receive their e-commerce deliveries in the run up to Christmas.

GFS has reported that approximately 12% of online orders are now delivered through 'click and collect' type channels. Commercial Director for GFS, Daniel Ennor, has said the forthcoming holiday could be the "tipping point" for some retailers when taking delivery methods such as parcel shops and parcel lockers into consideration. Ennor said: "Consumers have grasped the benefits of moving from high street to home delivery to 'click and collect'. There's no doubt from the volumes of parcels that we're managing on behalf of clients that shoppers are being more adventurous than ever before in how they receive their purchases."

Ennor continued: "Urgent official efforts to ensure consumers have a greater breadth of delivery options available are only going to fuel adoption still further. With the possibility of regulation around the corner, this peak season could be something of a 'tipping point' in terms of shoppers being made aware of even more choice."